LEXA: Blokecore Series

Lexa Sport is a premium manufacturer of custom, high-quality soccer uniforms, apparel, and gear based in Dallas, TX. For this project, we designed an apparel series to reinforce the brand’s identity, as well as explore unique designs and styles that had yet to emerge from previous client-focused projects.
I directed the project, coordinating between the design, production, and marketing teams. I worked with designer Ezra Martinez to prepare design briefs, iterate on and revise styles, as well as define final details needed for production. I coordinated timelines and manufacturing needs with our various manufacturing partners, checking and approving final mockups, preliminary proofs, and final products. Once the apparel had been made, I worked alongside Rose Mun & Abigail Chang from the marketing team to create the promotional content for the line, coordinating photoshoots and defining the overall creative vision of the project.